Nothing stops the herd
Arekko is named after the way bison handle weather, and built around what that implies about how work should get done.
The story
Out on the Colorado plains, cattle turn away from a storm and end up running with it, staying in the weather far longer than they need to. Bison do the opposite.
They turn into it and walk straight through, together: the herd closed up, the crossing shared. The strong on the outside, the vulnerable in the middle, nobody left behind on the plain.
That's how we work. Hand us the problem and we don't route around it or wait for it to pass. We go in, as a group, and we come out the other side with it solved.
The bison-and-storm story is widely repeated and debated by some wildlife biologists. We treat it as a model for how to work, not as a scientific claim.
Why "the herd" and not a founder-hero story
- It describes a team, not a hero. You're not buying one brilliant operator you then have to keep hold of.
- It includes you. When we take on a problem, the client is inside the herd, not standing outside watching.
- It's unstoppable without being loud. A herd doesn't charge or posture. It keeps moving, and the weather doesn't change that.
Zachary Mondragon
Founder
Zachary founded Arekko to take revenue operations off founders' plates. He works directly with SaaS companies between seed and Series B, the stage where the product is working, the team is growing, and the systems underneath were built fast by whoever was closest to the problem.
He works as a fractional VP of Sales and Marketing with a small number of founders at a time, and leads the team that builds their revenue operation on Throughline.
Based in Colorado. Writes about RevOps, pipeline and founder-led sales on the blog.
How we work
Clean handoffs
You hand over a problem and it comes back solved. No open loops, no decisions bounced back that you shouldn't have to make.
We name the hard thing
Before you have to ask about it. If a project is going to be rough for a fortnight, you'll hear that from us first.
We build to leave
Everything gets documented into a playbook your team keeps. The goal is a company that doesn't need us.
We close ranks
When something goes sideways, more of the team goes at it, rather than a ticket number and a queue.
Nothing stops the herd.
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