Throughline
The line from first touch to closed revenue, in one system, so your team stops reconciling nine.
See it on your own pipelineEnterprise CRMs assume an ops team you don't have
The big platforms were designed for sales organisations with administrators, a systems integrator on retainer, and a budget line for both. Dropped into a twelve-person startup, the same software becomes a data-entry obligation that quietly turns into the thing your reps avoid.
Configuration becomes a project
Every change needs someone who knows the object model. That person is usually the founder, at night.
The stack fills the gaps
A sequencer here, an enrichment tool there, a scheduling link, a dashboard product. Nine subscriptions, none of which agree.
Reporting drifts from reality
The CRM says one thing, the spreadsheet says another, and the board deck gets rebuilt by hand to reconcile them.
Average SaaS spend is $4,830 per employee per year, up 21.9% year over year. Source: Zylo, 2025 SaaS Management Index.
Six parts of one system
One system, where the same record moves from first signal to closed revenue without ever being re-entered.
Signals
ICP scoring, contact and company enrichment, and buying intent in one view. Reps open the day with a list that's already ranked, instead of deciding for themselves who's worth a call.
- Fit scoring against your defined ICP
- Contact and firmographic enrichment
- Intent and engagement signals surfaced on the record
Sequences
Multi-step outreach across email, LinkedIn and calls, with branching that reacts to what the prospect actually did. Built to run without someone babysitting a spreadsheet of who's due for a follow-up.
- Conditional branching on opens, replies and meetings
- Personalisation from enriched fields, not mail-merge tokens
- Automatic exit when a deal moves stage
Inbox
Every reply in one thread view with the deal, the account and the sequence history attached. No tab-switching to work out who this person is and what was last promised.
- Email and LinkedIn replies in one queue
- Full deal context beside every message
- Ownership and follow-up state visible to the whole team
"Makes sense, can you send times for Thursday?"
Deal: Northwind · Proposal · $42kPipeline
Stages with written exit criteria, so "Stage 3" means the same thing to everyone. Velocity and ageing tracked automatically, and stage changes driven by real activity rather than end-of-quarter optimism.
- Exit criteria enforced at the stage gate
- Deal ageing and velocity per stage
- Rollup that matches what the reps see
Lifecycle
Routing, handoffs and onboarding built as structure instead of habit. A lead that arrives at 2am is assigned, enriched and in a sequence before anyone opens a laptop.
- Instant inbound routing by territory, fit or round-robin
- Sales-to-onboarding handoff with required fields
- Nurture for the deals that go quiet rather than dead
Reports
One set of definitions applied everywhere, so the board deck and the CRM tell the same story. Forecast, coverage, conversion and rep activity from the same source, updated without an export.
- Forecast roll-up with the working shown
- Coverage and conversion by stage and segment
- Board-ready views that don't need rebuilding
Same numbers the reps see. No export step.
100 hours a month, back
Throughline saves roughly 100 hours per person per month, about five hours of every working day returned to the people you hired to sell.
The problem, measured
Sales reps spend just 28% of their week actually selling. The other 72% goes to admin, data entry and internal meetings.
Salesforce, State of SalesWhat that's worth
On a team of six, 100 hours each per month is the working capacity of roughly three additional people, without three additional salaries.
Arekko, platform benchmarkSource: Salesforce State of Sales, 5th edition (7,775 sales professionals, 38 countries). The 100-hour figure is Arekko's own platform benchmark.
See it on your own pipeline
The fastest way to understand Throughline is to watch it run against your real data. That's what the teardown is.
Get your GTM teardown