Your Fractional VP of Sales & Marketing
Stop being the VP of Sales at your own company. Ninety days to a repeatable motion, a forecast you can defend, and a playbook that outlives the engagement.
Start with a teardownThe problem this solves
Somewhere between the first ten customers and the Series B, the founder becomes the bottleneck, and usually knows it.
You're closing the big deals personally because nobody else can. Marketing generates leads nobody works in time. Two reps are following two different processes and both think theirs is the process.
A real VP of Sales and Marketing costs $250k–$350k all-in, takes around four months to hire and several more to ramp, and is one of the most commonly mis-hired roles at this stage. If it goes wrong, you've lost a year. A fractional one starts next week, costs a fraction of that, and leaves behind a system instead of a dependency.
The ninety days
Same method as every Arekko engagement (the full version is here), with a fractional leader running it inside your team rather than alongside it.
What you sell, to whom, and how a deal moves
ICP sharpened to a qualification standard. Messaging rebuilt on customer language. Stages with exit criteria. A full map of where revenue leaks today.
The system underneath it
Revenue operation rebuilt on Throughline. Routing and follow-up automated. Handoffs made structural. Reporting on one set of definitions.
Run it, coach the team, write it down
Weekly pipeline reviews and a forecast you present rather than assemble. Live deal coaching. Hiring scorecards and onboarding. Everything documented into a playbook.
What's included every week
Leadership cadence
A standing weekly session with you, plus pipeline review with the team. Real management, not advice on a call.
Deal-level work
In on the deals that matter: strategy, pricing, negotiation, and the calls where a second voice closes it.
The systems build
Delivered on Throughline by Arekko's team, not added to your engineers' backlog.
A defensible forecast
One set of definitions, applied consistently, so the number you take to the board survives questions.
You're renting the function itself, until it makes sense to own it.
Zachary Mondragon, Founder- Seed–Series B B2B SaaS, $1M–$20M ARR
- Founder still personally carrying sales
- A GTM team of 3–30 that needs leadership, not headcount
- Ready to change how things are done
- Pre-product-market-fit, so it is too early to systematise
- Wanting someone to just make calls
- An existing VP who needs support, not replacement
- Looking for a coach rather than an operator
Commercials
| Item | Terms |
|---|---|
| Engagement | 90 days, monthly retainer, continuing month-to-month after that if it's working |
| Investment | A fraction of a $250k–$350k full-time VP. Quoted after the teardown, once the scope is real |
| Capacity | A small number of concurrent clients, because this is operating work rather than advisory |
| Start here | The GTM Teardown. Free, 45 minutes, and it doubles as the scoping call |
Start with the teardown
It doubles as the scoping call. Forty-five minutes, and you keep the findings either way.
Get your GTM teardown